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澳门六合彩开奖app / Public Affairs & Marketing

Public Affairs & Marketing

We tell the stories that capture 澳门六合彩开奖app鈥檚 excellence in teaching, advancements in research and commitment to service in a manner that builds awareness and engagement.

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Vision & Mission

澳门六合彩开奖app Public Affairs & Marketing vision is to be recognized for its best practices in creating deep and meaningful relationships with audiences to create recognition from a broader population and remain financially sustainable.

Our mission is to build brand awareness on a regional, national, and international level through innovative approaches, integrated messaging, compelling storytelling, and creative marketing solutions reflecting our commitment to Humanism, Diversity, Equity, and Inclusion (HDEI) to advance the University鈥檚 vision and mission.
HDEI Statement
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News & Media Relations

澳门六合彩开奖app’s news team has written hundreds of stories over the years to promote the work of faculty, students, staff, and alumni. Through rigorous media relations work, the team memorializes institutional progress and raises the prominence of the 澳门六合彩开奖app brand as a whole.
Press Kit
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Submit Story Idea

Searching for Stories or Photos?
 

Here鈥檚 how to find them:

: Media releases submitted locally, regionally, and nationally.

This Week@澳门六合彩开奖app: Weekly internal communication.

: 澳门六合彩开奖app photos 鈥� sign in with your 澳门六合彩开奖app credentials to search by College, topic, etc.

Westernu.edu: Use the search function to search what you are looking for.

University Archives: Search for historical documents, stories, etc.

 

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Visual Design & Brand Identity

While 澳门六合彩开奖app’s brand aesthetics move forward with fresh, clean, modern design, the fundamental message never changes. The visual expression of our brand reinforces the strength of our institution in higher education and health care, while evoking the emotional bond between 澳门六合彩开奖app and its internal and external community.
Learn About the 澳门六合彩开奖app Brand
Downloadable Assets
Student Video

Multimedia Campaigns

We develop integrated campaigns throughout all channels of communication. We create rich marketing assets such as videos, websites, social posts, digital ads, print publications and email, just to name a few.
Covid Communications

Strategic & Critical Communications

Public Affairs & Marketing is led by 澳门六合彩开奖app’s Chief Communications Officer. The department is responsible for ensuring the institution’s official and critical communications serve all constituents in a clear and concise manner, protect the institution’s reputation, and build 澳门六合彩开奖app brand awareness.

Work With Us

We work together with our departments and colleges for accurate and consistent messaging in a multi-channel environment. We encourage our 澳门六合彩开奖app community and partners to contact us to discuss marketing and communication strategy and goals.